About Us

Why TAP?
The advice landscape is evolving rapidly. Regulatory change, rising client expectations, and accelerating technology mean yesterday’s business models no longer deliver the flexibility or efficiency advisers need. TAP provides a future-ready platform to navigate this change, helping advice businesses build resilience, capacity, and long-term value.

Every advice business is different. TAP is designed to meet advisers where they are, offering flexibility in how our platform and services are used:
  • Full-Service Support: Complete operational and administrative backing.
  • Strategic Tools: Access to our CRM and advice tools.
  • Governance & Compliance: Expert oversight to manage risk and meet regulatory standards.
A Platform for Sustainable Growth
TAP continues to evolve to support how advice businesses operate today and where they’re heading next. By embedding automation, smarter workflows, and clearer business insight into everyday work, advisers can reduce admin pressure, increase capacity, and focus more time on delivering value to clients.

Our Values. What it says about us.

Trust

We provide reliable and transparent services, earning the trust of our members.

Adapt

We embrace change, innovation, and technology, continually adapting to meet the evolving needs of our members.

Partnership

We build strong partnerships with advisers, providers and the wider industry.

Meet our senior leadership team

Supported by a wider organisation of over 140 people, bringing strength, diversity and expertise to everything we do.

Ryan Edwards

Managing Director

Jaimee Berkahn

Head of Operations

Scott Duncan

Head of Compliance & Advice

Geoff Bawden

Head of Mortgage Adviser Distribution

Mike Taylor

Chief Technology and Operations Officer

Taz Alnahas

Key Account Manager

Sarah Baldwin, CFA

CFO

Pooja Chauhan

Brand & Communications Specialist

Meryll Villaver

Client Engagement Manager

Charles Choi

Compliance Specialist & Adviser Support

Lyka Burr

Compliance Specialist & Adviser Support

Priyanka Oliveira

Client Onboarding & Key Account Manager

Roxana Jimenez

Compliance Specialist & Adviser Support

Our partners